Tuesday, June 18, 2019

Social influence (Herbert Kelman, 1958)

https://en.wikipedia.org/wiki/Social_influence

  1. Compliance is when people appear to agree with others but actually keep their dissenting opinions private.
  2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity.
  3. Internalization is when people accept a belief or behavior and agree both publicly and privately.

認同化(identification)像是山寨模仿抄襲
沒有辦法速成或彎道超車的是內化(internalization)