https://en.wikipedia.org/wiki/Cultural_hegemony
https://en.wikipedia.org/wiki/Hegemony
The Marxist theory of cultural hegemony, associated particularly with Antonio Gramsci, is the idea that the ruling class can manipulate the value system and mores of a society, so that their view becomes the world view (Weltanschauung): in Terry Eagleton's words, "Gramsci normally uses the word hegemony to mean the ways in which a governing power wins consent to its rule from those it subjugates".[11] In contrast to authoritarian rule, cultural hegemony "is hegemonic only if those affected by it also consent to and struggle over its common sense".[12]
